PTESEN

iGaming specialist · Brazil & LATAM

The market does not need more volume.
It needs more value.

Hands-on experience in player acquisition, affiliates, influence, community and retention.

Discover my journey Read my insights
SINCE
2022

Influence earns attention.
Authority deserves trust.

PLAYER ACQUISITION✦AFFILIATE MARKETING✦INFLUENCE & COMMUNITY✦RETENTION & LTV✦IGAMING LATAM

01 — WHO IS GUGA

From the market’s front line
to major stages.

Guga Júnior entered iGaming in 2022 as an affiliate and built his career by understanding the full journey from attention and acquisition to relationships and retention.

As co-founder and CEO, he helped build Click Hunters, named Best Affiliate Network at the 2025 iGB Affiliate Awards. Today, he brings a Brazilian perspective to conversations at home and abroad.

2026 · MEXICO

SiGMA North America

Regulation
& Revenue

02 — ON-STAGE EXPERIENCE

Ideas tested in the real world.

A Brazilian voice in international conversations on regulation, acquisition, affiliates and long-term value.

Read official coverage

STAGES & CONVERSATIONS

Experience shared.

2026

SiGMA North America · Mexico

Regulation and revenue: affiliate economics in regulated markets.

MEXICO ↗
2026

Affiliate Leaders Summit · São Paulo

The Brazilian way of building affiliate business.

BRAZIL ↗
2025

Affiliate Leaders Summit · São Paulo

From fame to compliance: influencers adapting to regulation.

BRAZIL ↗
03national and
international stages
02BiS Awards 2025
finalist positions
01international affiliate
network award

03 — POINT OF VIEW

The market, without the canned speech.

Analysis from someone working with acquisition, influence and community in practice.

ANALYSIS · SiGMA

FTD can be a vanity metric

Volume without quality does not build an operation. Retention and LTV reveal acquisition’s true value.

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ARTICLE · GUGA JÚNIOR

Why an expert can save your operation

Reach cannot replace context. Local knowledge, retention and authority lead to better decisions.

Read the full article
INTERVIEW · SBC

Brazil has changed: scaling now requires trust

Compliance, communication and retention have reshaped affiliate economics.

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INTERVIEWS & PRESS

Experience that becomes conversation.

Guga contributes to the debate reshaping the Brazilian iGaming market.

SBC Noticias interview SiGMA coverage

MOMENTS

Stages, interviews
and connections.

Guga Júnior with panelists discussing affiliate business
Affiliate Leaders Summit 2026 · São Paulo
Guga Júnior during an interview at SiGMA North America
SiGMA interview · Mexico 2026
Guga Júnior during a regulation and revenue panel
Regulation & Revenue · SiGMA
Guga Júnior at Affiliate Leaders Summit
Affiliate Leaders Summit · Brazil
Guga Júnior with SiGMA North America panelists
SiGMA North America 2026 · Mexico
Panel on influencers and regulation
From fame to compliance · 2025

04 — RECOGNITION

iGB AFFILIATE AWARDS · 2025

Best Affiliate Network

International recognition for Click Hunters, a company Guga helped create, develop and bring to market.

FINALISTInfluencer of the Year
BiS Awards 2025
FINALISTBest Affiliate of the Year
BiS Awards 2025

FEATURED PROJECT

Sinais do Guga

Estimated indicators, slot analysis and responsible content that help players understand games better—without promises of outcomes.

Discover the project Open platform